Mobile Marketing
If you want customers to find you in 2012, you must be found on the mobile web.
Converting your business website to display and operate correctly on smartphones needs to be a top priority in 2012.
Why You Ask?
Consider these two facts:
- It is predicted that by the end of 2011 there will be 140,000,000 smart phone subscriptions in the USA.
- About 20% percent of Google Searches are originated on mobile devices right now.
So…. What’s the problem?
- Most sites move slowly
- Are hard to read
- Sometimes their content can’t even be displayed on the small screen
Mobile websites are meant to fit the small screens of smart phones and mobile devices.
So how does a prospect or customer get to a mobile site?
When your mobile site is properly installed a piece of code detects the mobile browser and serves the mobile version.
Why Should I Care?
The trend setters in the mobile internet world are the big retailers. Think Best Buy, Target and Amazon. Beyond having mobile websites, these retailers conduct Mobile Commerce or “M-Commerce.”
Their customers buy right from their phones while on the retailer’s mobile site.
Think About Your Competition – What Are They Going To Do?
A good mobile web presence with “lead generation” and basic mobile search optimization would put you way ahead of your competition.